A few years ago, Hunt’s Tomato Sauce released a tv commercial touting their redder and richer tomato sauce. Like most normal human beings, I wanted a better product so I checked it out in the supermarket.
When I read the label though, I learned that it had Allura Red (FD&C Red 40). But of course it will be red – it has food coloring, for goodness’ sake! I felt cheated! I thought that the redness of tomato sauce comes from tomatoes’ natural color! Naive, I was! That incident taught me the importance of reading labels and really checking out food products.
There are still times, however, that I assume that I don’t examine the ingredients of a food product because I assume that they are properly labelled. I was living in this bubble of innocence until last week when I read the label of patis (fish sauce).